Unreasonable hospitality

I love this story from Restaurateur and author of “Unreasonable Hospitality” Will Guidara.

He’s the co-founder of one of the best restaurants in the world, Eleven Madison Park, where meals are $335 per person.

“I was in the dining room helping out the servers when I found myself clearing off the table of 4 foodies on vacation to New York…I overhead them talking:

‘What an amazing trip! We’ve been to all the best restaurants..Per Se, Le Bernandin, Daniel, Momofuku. Now Eleven Madison Park! But the only thing we didn’t get to try was a NYC hot dog…’

As calmly as I could I walked back into the kitchen and ran out the front door, down the block to the hot dog cart. I bought a hot dog and ran just as fast back into the kitchen.

[We] cut the hot dog up into 4 perfect pieces, adding a swish of ketchup and swish of mustard on their plate, finishing it with a cannelle of sauerkraut, and a cannelle of relish.

We brought them their hot dog. I introduced it:

‘To make sure you don’t go home with any culinary regrets, a New York City hot dog.’

They freaked out.”